Omnichannel Director Europe (M/W/X)

Since 1828, Guerlain has always been about revealing wonders – through the crafting of exceptional , audacious fragrances and beauty products . We run a transformation at a fast pace and are onboarded on the accelerating elevation journey that will lead us to the clear destination of being the most iconic high perfumery and high cosmetic house in image and products , above the competition , the most exclusive one. Maison Guerlain is looking for an Omnichannel Director Europe (M/W/X) The Omnichannel Director Europe is responsible for defining and driving Guerlain’s omnichannel and digital strategy across 50+ European markets, with full P&L ownership across e-commerce, CRM, digital media, clienteling, and client service. The Omnichannel Director is reporting directly to the General Manager Europe, and member of the European Leadership Team (CODIR). Your main responsabilities will be : 1. E-Business Own the European e-commerce P&L for markets: set and reach objectifs for revenue and profitability via piloting product, activation and acquisition strategy Develop 3Y plan growth strategies across Guerlain e-commerce websites and e-retailers in partnership with local markets Monitor business performance, identify opportunities and risks, and implement action plans to achieve revenue and profitability objectives Develop and constantly improve analytical tools to support business decisions Define and be responsible for distribution strategy and support definition of commertial cardre for e-wholesale 2. CRM & Client Service Design European CRM strategy: aquisiton and retention frameworks, lifecycle marketing, client management, VIC activations Lead UHNW client program and Retail clienteling, with sellout performance and client lifetime value as core KPIs Lead the European Client Service function including the assessment, governance, and management of LVMH Client Services partnership Development of elevated client engagement journeys across physical retail, digital, and omnichannel environments Design and scale personalized outreach strategies, including: one-to-one strategy, VIC experiences, remote selling and virtual engagement, one-to-many activations Collaborate with retail excellence teams to embed client-centric behaviors into daily operations Optimize clienteling tools and reporting capabilities Define service standards, satisfaction objectives, and continuous improvement frameworks across all consumer touchpoints 3. Media & Performance Marketing Manage media investments across paid search, paid social, programmatic, affiliate, and emerging channels Lead acquisition strategy, audience development, and attribution frameworks Diagnose campaign performance and make high-stakes investment calls under pressure 4. Omnichannel Strategy & Business Leadership Define and drive Guerlain's European omnichannel roadmap, integrating online and offline journeys across all markets Contribute to European business planning as a standing CODIR member, influencing decisions that go beyond direct functional scope Lead cross-functional alignment between Marketing, Retail, Finance, IT, Data, and Global Omnichannel, including navigating complex multi-stakeholder environments across HQ, markets, and LVMH partners 5. Team Leadership Manage and develop multidisciplinary omnichannel regional team Act as a central interface and main sponsor between European markets and HQ teams, Driving alignment across multiple stakeholders in a complex, matrixed organization Facilitate sharing of best practices and scaling of successful initiatives across markets by leading regular governance forums and performance reviews with markets Experience & Background 7+ years of experience in Omnichannel, E-commerce, CRM, Digital, or Customer Experience leadership roles. Proven ownership of a significant P&L and delivery of ambitious growth and profitability targets. Strong experience developing and executing omnichannel strategies across multiple markets. International and matrix organization experience, ideally at European or global level. Previous exposure to Luxury, Beauty, Fashion, Premium Retail, or Consumer Goods environments is highly desirable. Experience leading cross-functional teams and influencing senior stakeholders at Executive Committee level. Hard Skills Omnichannel strategy and business transformation E-commerce and P&L management CRM, loyalty, lifecycle marketing, and clienteling Performance marketing and customer acquisition Customer experience and service excellence Data analytics, reporting, and performance management Commercial planning and growth strategy Digital ecosystem and MarTech understanding Soft Skills Strong strategic thinking and business acumen Outstanding stakeholder management and influencing skills Executive presence and communication abilities Data-driven decision-making Entrepreneurial mindset with strong results orientation Ability to lead through complexity and ambiguity Collaborative leadership style with high emotional intelligence Proven capability to drive change and align diverse teams across markets Role based in Paris 1er