Associate Director, Audience Strategy & Insights

Company description We are Zenith, the ROI agency, but we’re about so much more than numbers. Since 2005, we’ve been helping some of the world’s biggest and most exciting brands turn ambitious ideas into meaningful business growth. As part of Publicis Groupe, our global community of 6,000+ specialists across 95 markets brings together media, data, technology, commerce and content to solve complex challenges and create work that makes a difference. We believe the best work happens when great people come together.

We’re curious, collaborative and always looking for new ways to think, challenge convention and push what’s possible. From strategy and planning to performance, data, content and trading, our teams work across disciplines to create smarter, more personal experiences for the brands we partner with. And we’re serious about our people too. We want Zenith to be a place where everyone feels seen, heard and represented, with opportunities to learn, grow and make your mark.

From our regular social events, mentoring, learning opportunities, recognition and community initiatives, we’re building a culture where people can bring their whole selves to work, share ideas and have a lot of fun along the way. So, if you’re ambitious, curious and excited by the pace of change in our industry, you’ll fit right in. Whether you’re a media expert, creative thinker, data enthusiast, tech lover or simply someone who wants to make an impact, there’s a place for you at Zenith. Come and help us create a more meaningful kind of ROI – for our clients, our people and our culture.

Overview Associate Director, Audience Strategy & Insights We are hiring an Associate Director, Audience Strategy & Insights to join our EMEA Strategy team supporting HP across both B2C and B2B businesses. This is an exciting opportunity to help shape how audience understanding drives smarter marketing decisions, stronger strategies and measurable business growth.

the intersection of strategy, insight, data and innovation, you'll play a key role in bringing audiences into every important decision. You'll help turn complex information into clear direction, influencing client outcomes across multiple markets.

What you'll be doing

• Lead the development of audience-led strategies that connect business objectives with marketing, media and customer experience outcomes. Turn research, behavioural data and market intelligence into clear strategic recommendations and actionable plans. Champion audience thinking across briefs, planning processes and client decision-making.
• Drive the adoption and application of audience and identity capabilities across priority EMEA markets. Partner with cross-functional teams across Strategy, Planning, Analytics, Content, Commerce and Client Leadership to deliver integrated solutions.
• Facilitate workshops, working sessions and stakeholder engagements that build confidence and capability across teams. Define success measures, evaluate impact and share learnings that continuously improve strategic effectiveness and client outcomes.

Skills we're looking for Strong experience in strategy, audience insight, media, analytics, marketing, consulting or a related discipline. Proven ability to translate complex data and research into simple, compelling strategic recommendations. Experience using audience, market and media research tools to uncover insight and support decision-making. Understanding of audience segmentation, behavioural insights, identity solutions or related data-driven approaches. Confidence working with a broad range of stakeholders and building strong client relationships.

Strong communication, presentation and storytelling skills with the ability to influence and inspire action. Curious, collaborative and commercially minded, with a passion for solving problems and creating meaningful impact.

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs

• for example, related to disability, neurodivergence, or a health condition
• please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change
• building a culture where everyone feels seen, respected, and genuinely included. #LI-PH1 What you'll be doing

Lead the development of audience-led strategies that connect business objectives with marketing, media and customer experience outcomes. Turn research, behavioural data and market intelligence into clear strategic recommendations and actionable plans. Champion audience thinking across briefs, planning processes and client decision-making.

Drive the adoption and application of audience and identity capabilities across priority EMEA markets. Partner with cross-functional teams across Strategy, Planning, Analytics, Content, Commerce and Client Leadership to deliver integrated solutions.

Facilitate workshops, working sessions and stakeholder engagements that build confidence and capability across teams. Define success measures, evaluate impact and share learnings that continuously improve strategic effectiveness and client outcomes. Skills we're looking for Strong experience in strategy, audience insight, media, analytics, marketing, consulting or a related discipline. Proven ability to translate complex data and research into simple, compelling strategic recommendations. Experience using audience, market and media research tools to uncover insight and support decision-making.

Understanding of audience segmentation, behavioural insights, identity solutions or related data-driven approaches. Confidence working with a broad range of stakeholders and building strong client relationships. Strong communication, presentation and storytelling skills with the ability to influence and inspire action. Curious, collaborative and commercially minded, with a passion for solving problems and creating meaningful impact.