Publicis Groupe accompagne les entreprises en communication, médias, marketing, données, technologie et transformation numérique, du conseil à la production.
Paid Social Account Director
Le poste consiste à piloter la stratégie et l’exécution paid social pour des comptes clients majeurs chez Digitas. La personne recrutée encadrera les campagnes, les budgets et les équipes, en s’appuyant notamment sur Meta, TikTok et LinkedIn.
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Détails de l’offre
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Description de l’offre
Company description At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways. We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media. Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands. Digitas.
Experience the power of connection. Our Commitment Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. Overview Paid Social Director We are hiring a Paid Social Director to shape ambitious social strategies and deliver meaningful results for some of the world’s leading brands.
At Digitas, you will connect media, data, technology and creativity to help clients navigate an evolving digital landscape. You will lead trusted client relationships, guide talented teams and turn insight into clear opportunities for growth. This is a chance to influence the future of paid social while helping people produce work they are proud of. Responsibilities
What you'll be doing
Lead the day-to-day paid social strategy and delivery across key client accounts, building trusted partnerships and maintaining high-quality standards. Turn business and media briefs into clear channel strategies, practical roadmaps and measurable outcomes. Connect audience, creative, platform and measurement thinking to develop integrated brand and performance recommendations. Oversee campaign activation, optimisation, reporting and budget governance, ensuring work is accurate, timely and commercially effective.
Translate performance data into focused, actionable recommendations that help clients and teams make informed decisions. Champion responsible uses of AI, automation and emerging platform capabilities to improve planning, workflows and campaign effectiveness. Coach and support team members, creating an inclusive environment where people can contribute, develop and experiment.
Qualifications
Skills we're looking for: A strong track record of leading paid social activity across complex or large-scale client accounts. In-depth knowledge of major paid social platforms, including Meta, TikTok and LinkedIn, with curiosity about emerging channels. The ability to develop clear strategies that connect platform activity with wider media, marketing and business objectives. Experience managing acquisition and brand budgets, with sound commercial judgement and careful financial oversight.
A practical understanding of analytics, attribution, tracking, audience development, conversion measurement and campaign reporting. Clear and engaging communication skills, with the ability to build relationships, lead discussions and present recommendations to stakeholders. A collaborative leadership approach, with experience supporting teams and working effectively with creative, data, technology and media specialists. Digitas is an equal opportunities employer.
We welcome applications from all sections of society and are committed to creating an inclusive environment where everyone is treated with dignity and respect.
Additional information
Digitas offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week.
At Digitas, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs
- for example, related to disability, neurodivergence, or a health condition
- please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change
- building a culture where everyone feels seen, respected, and genuinely included. #LI-PH1
What you'll be doing
Lead the day-to-day paid social strategy and delivery across key client accounts, building trusted partnerships and maintaining high-quality standards. Turn business and media briefs into clear channel strategies, practical roadmaps and measurable outcomes. Connect audience, creative, platform and measurement thinking to develop integrated brand and performance recommendations. Oversee campaign activation, optimisation, reporting and budget governance, ensuring work is accurate, timely and commercially effective.
Translate performance data into focused, actionable recommendations that help clients and teams make informed decisions. Champion responsible uses of AI, automation and emerging platform capabilities to improve planning, workflows and campaign effectiveness. Coach and support team members, creating an inclusive environment where people can contribute, develop and experiment. Skills we're looking for: A strong track record of leading paid social activity across complex or large-scale client accounts.
In-depth knowledge of major paid social platforms, including Meta, TikTok and LinkedIn, with curiosity about emerging channels. The ability to develop clear strategies that connect platform activity with wider media, marketing and business objectives. Experience managing acquisition and brand budgets, with sound commercial judgement and careful financial oversight. A practical understanding of analytics, attribution, tracking, audience development, conversion measurement and campaign reporting.
Clear and engaging communication skills, with the ability to build relationships, lead discussions and present recommendations to stakeholders. A collaborative leadership approach, with experience supporting teams and working effectively with creative, data, technology and media specialists. Digitas is an equal opportunities employer. We welcome applications from all sections of society and are committed to creating an inclusive environment where everyone is treated with dignity and respect.
Prérequis
- paid social activity across complex or large-scale client accounts
- analytics
- attribution
- tracking
- audience development
- conversion measurement
- campaign reporting
Avantages mentionnés
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave