Audience Strategy Associate Director

Company description We are Zenith, the ROI agency, but we’re about so much more than numbers. Since 2005, we’ve been helping some of the world’s biggest and most exciting brands turn ambitious ideas into meaningful business growth. As part of Publicis Groupe, our global community of 6,000+ specialists across 95 markets brings together media, data, technology, commerce and content to solve complex challenges and create work that makes a difference. We believe the best work happens when great people come together.

We’re curious, collaborative and always looking for new ways to think, challenge convention and push what’s possible. From strategy and planning to performance, data, content and trading, our teams work across disciplines to create smarter, more personal experiences for the brands we partner with. And we’re serious about our people too. We want Zenith to be a place where everyone feels seen, heard and represented, with opportunities to learn, grow and make your mark.

From our regular social events, mentoring, learning opportunities, recognition and community initiatives, we’re building a culture where people can bring their whole selves to work, share ideas and have a lot of fun along the way. So, if you’re ambitious, curious and excited by the pace of change in our industry, you’ll fit right in. Whether you’re a media expert, creative thinker, data enthusiast, tech lover or simply someone who wants to make an impact, there’s a place for you at Zenith. Come and help us create a more meaningful kind of ROI – for our clients, our people and our culture.

Overview We are hiring an Audience Strategy Associate Director to help shape how one of the world’s most innovative brands connects with audiences at scale. This is a unique opportunity to combine strategy, data, and technology to build smarter, more effective digital experiences. Sitting at the heart of Adobe.Pub, you’ll influence how audience and AdTech capabilities evolve across a complex, high-investment media ecosystem. If you’re passionate about turning data into impact and leading teams to deliver meaningful change, this role offers real scope to make your mark. Responsibilities

Lead the end-to-end audience strategy, from segmentation and enrichment through to activation and performance measurement

Design scalable frameworks that connect first-party, contextual, and partner data across channels Oversee audience infrastructure and governance, ensuring consistency, quality, and operational excellence Translate data, analytics, and modelling insights into actionable audience strategies that drive results Shape AdTech strategy across ad serving, tagging, and tracking, ensuring a strong and future-ready foundation

Drive automation initiatives that improve efficiency, reduce manual processes, and support scale Partner with cross-functional teams and lead stakeholders across marketing, data, product, and privacy functions

Skills we're looking for: Strong experience in AdTech, audience strategy, or digital activation within an agency or advertiser environment Deep understanding of audience segmentation, data activation, and cross-platform delivery Knowledge of AdTech ecosystems including ad servers, DSPs, and data platforms Experience translating data privacy requirements into practical, compliant activation strategies Ability to design scalable processes and introduce automation to improve performance and efficiency Confident communicator who can simplify complex concepts and influence a range of stakeholders

Experience leading or mentoring teams, with a collaborative and supportive leadership style Additional information Zenith International offers a wide range of benefits to support our employees.

Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week. At Zenith International, we are proud to be an equal opportunities employer.

We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs

• for example, related to disability, neurodivergence, or a health condition
• please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change
• building a culture where everyone feels seen, respected, and genuinely included. #LI-TT1

Lead the end-to-end audience strategy, from segmentation and enrichment through to activation and performance measurement

Design scalable frameworks that connect first-party, contextual, and partner data across channels Oversee audience infrastructure and governance, ensuring consistency, quality, and operational excellence Translate data, analytics, and modelling insights into actionable audience strategies that drive results Shape AdTech strategy across ad serving, tagging, and tracking, ensuring a strong and future-ready foundation

Drive automation initiatives that improve efficiency, reduce manual processes, and support scale Partner with cross-functional teams and lead stakeholders across marketing, data, product, and privacy functions Skills we're looking for: Strong experience in AdTech, audience strategy, or digital activation within an agency or advertiser environment Deep understanding of audience segmentation, data activation, and cross-platform delivery Knowledge of AdTech ecosystems including ad servers, DSPs, and data platforms Experience translating data privacy requirements into practical, compliant

activation strategies Ability to design scalable processes and introduce automation to improve performance and efficiency Confident communicator who can simplify complex concepts and influence a range of stakeholders Experience leading or mentoring teams, with a collaborative and supportive leadership style